With our Theme Scientist app, you have the choice to conduct either a theme test or a product test. To ensure the utmost accuracy in your results, we recommend following these guidelines:
- Focus on testing a single element or section at a time.
- Avoid making modifications to a theme or product during testing. If changes are necessary, apply the same alterations to both versions to uphold the integrity of the test.
- Enhanced accuracy is achieved with higher traffic volumes and longer test durations.
- For optimal outcomes, strive for a statistical significance of 95%.
- To expedite results, direct additional traffic towards the page(s) under evaluation.
- Distribute your email campaigns and marketing promotions across both intervals; for instance, split them equally between day 1 and day 2 if daily swaps are being conducted.
- If you've set a daily test interval, consider a minimum timeframe of 2 weeks to ensure each version experiences the same day of the week.